I was at my pal&#39s hotel bar the other night time and experienced the typical wonderful time dancing to the reside bands they have playing seven days a week. This is a specific bar with a quite attention-grabbing organization product – mainly because in point it hosts a television present that highlights up and coming new bands with interviews of the band members and quite a few of their tunes performed on Tv wherever the bands can demonstrate their talent to a reside “studio” viewers. The organization product is attention-grabbing mainly because instead than have a new music studio as a key price, my pal has a revenue generating bar which he employs to make his television plan.

The Tv plan may only be shown on the community network which is infamous for possessing low scores, but it certainly does have a powerful next with the bar-patrons and the followers of the diverse bands and the Tv scores for my mates new music present has been steadily growing even nevertheless the whole network is comparatively flat.

Obtaining a couple quiet ales with my pal, he spelled out how he developed up the “model loyalty” for each the bands and his Tv present. And it was listed here wherever I noticed a quite speedy way to use engineering to grow a organization and loyalty with its consumer base. The engineering is known as “Text to Display” and it is wherever persons send out textual content messages on their phones – which we all know every person has at least a person cellular cellphone, and the messages can be shown on television and on the world-wide-web.

My pal employs “textual content to display” in just his hotel for the viewers to vote on tunes that they favor and for them to ask for tunes to be performed. And he also encourages it on his television present for competitions and viewer scores of the diverse bands. The collective benefits of sometimes hundreds of incoming textual content messages get tallied up in actual-time and shown each on the Tv display and the World-wide-web, so there is a actual-time interaction with the viewers. I&#39m quite amazed with this clever use of engineering.

Source by Phillip David Jarvie