Marte Cliff “Proofread, proofread, and proofread again. Check for typos, mis-used words, and misspellings, and make sure what you wrote makes good sense.”Right on target – and – re-blog!
Yesterday’s email brought a prime example of confused communication. I know what it meant, but because two words were missing, that’s not what it said.
Here’s the headline: When Elected Governor, Healthcare Costs Can & Will Be Lowered
The phrase “when elected governor” has nothing to hang on except healthcare costs – and I’m almost positive that healthcare costs are NOT going to be elected governor. Had he included the words “I am” after when, the whole thing would have made sense.
This message made me think he’s someone who doesn’t pay attention to details. Someone else probably wrote it, but doesn’t he approve what is sent out under his name? Hmmm…
Where this pops up most often in real estate:
Every now and then I come across something like “As your agent, you can rely on me to…” (As your agent is modifying you – and that makes no sense at all.)
This is related to the misplaced modifier problem. Remember “The woman hit the cow in the red car.” I suppose a cow could have been in a red car, but it’s not likely.
Your reader will eventually figure out what you meant, but in the meantime, the momentum of your message is gone. The flow from your brain to your reader’s brain is broken, as he or she becomes focused on the words rather than the meaning.
So – I repeat myself yet again: Proofread, proofread, and proofread again. Check for typos, mis-used words, and misspellings, and make sure what you wrote makes good sense.
Your goal is to communicate, not to confuse.
Image courtesy of Stuart Miles at
Priest River, Idaho208-448-1479

Call on Copy by Marte for:
Custom Web Copy….Agent Bios….E-mail Campaigns Newsletters….Postcards….Custom Prospecting Letters Articles….Blog Posts….Print Ads
Pre-written real estate letters that save you time and money – and keep you in touch with your prospects.
About the Authors – Updated 2017
If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.
Listed, Sold and Closed more than a hundred Short Sales with the highest success rate in the Phoenix Metro Area!
Tony and Suzanne Marriott
Associate Brokers, REALTORS
Keller Williams Arizona Realty

Source link